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Susan Briggs
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SPECIAL TMI MASTERCLASS

“Developing and Differentiating your Destination”

Book now for this workshop. When we ran it recently in Leeds, it was completely sold out - so don't miss out. BOOK NOW!

“Product Development” is in almost every destination managers’ job description but all too often it lurks in the too-difficult-to-think-about-when-I’m-so-busy in-tray. Tourism needs new products, packages, ideas and innovation to evolve and survive as an economically important industry.

What do you need to do to kick start product development? Does it always have to be expensive? (answer – no!). What about the increasingly important place-making agenda? What trends could you be capitalising on to differentiate your destination? How do you convince the private sector to get involved?

This special Tourism Management Institute masterclass will cover all these issues in a fast paced and intensive two hour session. Led by Susan Briggs, Director of The Tourism Network (www.tourismnetwork.org) it’s designed to inspire and enthuse and send you back home with some fresh ideas and clear direction. Places are limited so book now.

TMI members: £45 + VAT
Non members: £55 + VAT

2.00 – 4.30 pm on Tuesday, 10th June
City Hall, London, SE1 1AA
www.london.gov.uk for venue details. We are grateful to Phil Evans for his help in arranging this event and the Greater London Authority for hosting it.

Book now for this workshop