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The Tourism Network - Project Examples
People working in attractions, accommodation, destinations, tour companies, transport and other areas of the tourism industry have all found our services useful and practical. Click here for details of some of our previous clients.
Marketing strategies & implementation
These have included regional and county-wide marketing strategies for organisations such as East of England Development Agency, Essex County Council and Wiltshire County Council.
We have developed and helped to implement sub-regional marketing strategies for organisations such as Yorkshire Dales & Harrogate Tourism Partnership including writing and producing promotional material.
Many projects have dealt with promotion of individual hotels or particular attractions, sometimes focusing on reaching new markets such as overseas' markets or the travel trade.
Industry relations and business engagement
We have advised a large number of organisations on their business engagement including VisitBritain (Industry Relations' dept and development of sector clubs), London Development Agency, and Business Link.
As part of this
work we have organised major conferences and events, attracting up to 500
participants, often from SMEs who can be hard to reach. We
have also developed new initiatives and promoted training and skills development
among leisure, tourism and hospitality businesses, sometimes targeting
ethnic minority businesses.
Internet-related
projects
Development of websites such as www.multicultural.co.uk and www.tourismknowledge.com;initiation and development of www.visitsouthlondon.com (site now taken over by VisitLondon), one of London’s first tourism sites aimed at residents and VFR;
Initial
development and then audit and recommendations for improvements to www.visiteastlondon.co.uk;
Concept and
site development of www.LondonTreasures.com (this site no longer updated
but left live as an example of post 9/11 promotion);
• Strategic
review & consumer testing of sites such as www.VisitEngland.com; www.tourismtrade.org.uk,
www.visiteastofengland.com; www.itg.org.uk,
www.aptg.org.uk & www.blue-badge.org.uk.
Writing
In addition
to writing several books, Susan Briggs has written many articles for
Insights (previously the marketing intelligence journal of VisitBritain),
the trade press
and been commissioned to write advisory packs, such as one on Cultural
Tourism and another on Coast, Countryside and Nature.
The Tourism
Network is also a publisher - we have produced the Tourism Network
Handbook (now sold out) and the Multicultural Handbook which is now only available
as a .pdf as we have distributed all hard copies.
More advisory
articles and publications will shortly be available from www.tourismknowledge.com
For more information email
Susan Briggs or call 01765 688178.
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